Marketing – April Beach

Episode 79: How to Build an Online Business Without Fancy Funnels – with Marc Mawhinney

Take a free SweetLife Entrepreneur Self Assessment Listen to the Podcast Here: Want to Get New Clients Without Creating Complex Funnels? Confession #1: I actually really like fancy funnels. I think funnels are a very effective method of landing new clients. However, I know not everyone feels the same way or has the money to put into … Continue reading “Episode 79: How to Build an Online Business Without Fancy Funnels – with Marc Mawhinney”

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Listen to the Podcast Here:

Want to Get New Clients Without Creating Complex Funnels?

Confession #1: I actually really like fancy funnels.

I think funnels are a very effective method of landing new clients.

However, I know not everyone feels the same way or has the money to put into Facebook ads that lead your potential clients to your funnels.

Confession #2: Unfortunately, I’m not the best at doing things the simple way; which is part of why I like funnels.

Fortunately, I know just the man to help explain a simple way you can grow your business without the need for complex funnels!

In This Episode:

Marc Mawhinney is a life-long entrepreneur who helps coaches get more clients without paid advertising.

His dry sense of humor had me laughing more than I have during an interview in a very long time.

I was also deeply able to relate to Marc’s “straight-shooter” approach to his business.

According to Marc, coaches over-complicate the concept of coaching and he’s here to bring some common sense back into it.

[Tweet “Coaches over-complicate the concept of coaching …“]

In this episode you’ll learn:

How to grow your business organically through producing great content.
How to produce great content consistently.
Marc’s “straight-shooter” approach to how he runs his business and his incredibly successful Facebook community.

Resources Mentioned:

Marc Mawhinney’s Website

The Natural Born Coaches Podcast

The Marc Mawhinney Show

Marc Mawhinney’s Facebook Group: The Coaching Jungle

Marc Mawhinney’s Print Newsletter: The Secret Coach Club

The Marc Mawhinney Show | Episode #1: Not Everyone Should Be An Entrepreneur!

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Episode 74: How to Use an Ultimate Guide to Grow Your Business – with Primoz Bozic

Take a free SweetLife Entrepreneur Self Assessment Listen to the Podcast Here: Are You Working Hard to Establish Yourself As An Expert, But Struggling to Get Noticed? You’ve been working in your industry for a while now and you know your stuff. You’ve got the experience and the expertise, but you still don’t have the recognition or the … Continue reading “Episode 74: How to Use an Ultimate Guide to Grow Your Business – with Primoz Bozic”

Take a free SweetLife Entrepreneur Self Assessment

Listen to the Podcast Here:

Are You Working Hard to Establish Yourself As An Expert, But Struggling to Get Noticed?

You’ve been working in your industry for a while now and you know your stuff.

You’ve got the experience and the expertise, but you still don’t have the recognition or the audience.

This is a common issue for service-based entrepreneurs and, luckily, our guest this week has a solution for you.

In This Episode:

Primoz Bozic went from being a socially awkward programmer who made $7/hour to building a multiple 6-figure business online while traveling the world.

Primoz now helps service-based entrepreneurs establish themselves as experts in their industry and attract more ideal clients by using a 10-25,000-word ultimate guide.

According to Primoz, creating an ultimate guide is an extremely effective way to grow your audience, your email list, and even your client base.

[Tweet “According to Primoz, creating an ultimate guide is an extremely effective way to grow your audience, your email list, and even your client base.“]

In this episode you’ll learn:

Primoz’s inspiring journey into entrepreneurship.
What an ultimate guide is and how to create one for your business.
The importance of acting on your “crazy ideas” instead of ignoring them.

Resources Mentioned:

Primoz Bozic’s FREE Ultimate Guide Checklist

Primoz Bozic’s Ultimate Guide System

Primoz Bozic’s Website

Peter Nguyen’s Ultimate Guide to Buying a Leather Jacket

Neil Patel’s The Advanced Guide to SEO

Remit Sethi’s Ultimate Guide to Social Skills

SweetLife Entrepreneur Podcast | Episode 37: Building a Profitable Creative Business – With Jeff Goins

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Episode 60: Overcome Video Fears & Master Facebook LIVE – with Sarah Tomes

Take a free SweetLife Entrepreneur Self Assessment Listen to the Podcast Here: Today, We’re Talking About Utilizing Facebook Live Videos. Making pre-recorded videos can be intimidating and, for a lot people, the idea of doing live videos can be downright terrifying. Once the camera turns on, we can become a big ball of insecurities. But, here’s a little … Continue reading “Episode 60: Overcome Video Fears & Master Facebook LIVE – with Sarah Tomes”

Take a free SweetLife Entrepreneur Self Assessment

Listen to the Podcast Here:

Today, We’re Talking About Utilizing Facebook Live Videos.

Making pre-recorded videos can be intimidating and, for a lot people, the idea of doing live videos can be downright terrifying.

Once the camera turns on, we can become a big ball of insecurities. But, here’s a little secret … no one is going to judge you as much as you judge yourself.

Your audience wants your content and they want to see the real you presenting it.

In This Episode:

Our resident Facebook expert, Sarah Tomes, is back on the show to ease some of your fears around going live.

She’s also giving us her top tips and tactics for how to best utilize Facebook live videos to grow your audience.

[Tweet “No one is going to judge you as much as you judge yourself.”]

Why You Can Expect:

In this episode, Sarah talks about when and where you should go live, why you should be interacting with your live viewers, how you can use your live videos to re-target the viewers, and why you should practice going live in a group you’re comfortable with before you going live to your audience.

Join the SweetLife Facebook Community and practice going live in a safe space.

Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here.

Resources Mentioned:

Taki Moore’s Facebook Page

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Episode 57: How to Increase Organic Reach Through Facebook – with Sarah Tomes

Take a free SweetLife Entrepreneur Self Assessment Listen to the Podcast Here: Today, We’re Talking About Facebook Marketing. It’s no secret that Facebook and I aren’t the best of friends. As an online entrepreneur coach and strategist, I know Facebook is an important tool for me to connect with you, and for you to connect with your followers too. … Continue reading “Episode 57: How to Increase Organic Reach Through Facebook – with Sarah Tomes”

Take a free SweetLife Entrepreneur Self Assessment

Listen to the Podcast Here:

Today, We’re Talking About Facebook Marketing.

It’s no secret that Facebook and I aren’t the best of friends. As an online entrepreneur coach and strategist, I know Facebook is an important tool for me to connect with you, and for you to connect with your followers too.

As coaches and entrepreneurs, we all need to embrace and leverage Facebook marketing in a way that delivers results.

So today I’ve invited our inhouse Facebook Marketing Expert, Sarah Tomes onto the show, to get real about growing your organic reach through Facebook (and dealing with some of the recent changes Facebook has made regarding business visibility).

In This Episode:

Sarah doesn’t hold back when it comes to discussing the right and wrong ways to utilize Facebook for growing the organic reach of your business.

Sarah teaches Facebook concepts ways that are easy to understand, and you’ll leave walking away being able to take immediate action.

[Tweet “As coaches and entrepreneurs, we all need to embrace and leverage Facebook marketing.”]

Why You Can Expect:

In this episode, Sarah talks about what and when to post, how to speak to your clients in your posts, why you need to stop using 3^rd party post scheduling tools, and so much more!

Join the SweetLife Facebook Community and download the guide Sarah is creating to help you schedule your posts natively in Facebook.

Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here.

Resources Mentioned:

Simon Sinek’s Start With Why Ted Condensed TED Talk

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Episode 47: 12 Month Marketing Plan Made Easy

Take a free SweetLife Entrepreneur Self Assessment Listen to the Podcast Here: Do You Already Have All Your Marketing Planned For 2017? I actually suggest you have this task completed in October but, just in case, we’re diving into creating your 2018 marketing plan in today’s episode. Why You Should Tune In? If you manage all the … Continue reading “Episode 47: 12 Month Marketing Plan Made Easy”

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Listen to the Podcast Here:

Do You Already Have All Your Marketing Planned For 2017?

I actually suggest you have this task completed in October but, just in case, we’re diving into creating your 2018 marketing plan in today’s episode.

Why You Should Tune In?

If you manage all the marketing for your business, feel overwhelmed by everything your supposed to be doing on social media, end up with fragmented content that doesn’t provide a clear message, or you have no clue what your 2018 ad budget should be … this episode is for you.

When things aren’t planned out ahead of time, they’re done haphazardly.

Don’t do business haphazardly.

Having a clear marketing plan for 2018 will help eliminate the confusion and stress of know what to promote, when, where, and why.

[Tweet “Don’t do business haphazardly.”]

What Can You Expect?

In this episode, I discuss the free in-depth video training and marketing plan template I’ve created for you and explain the three things you should know before you sit down to create your 12 month marketing plan.

Are you ready to put together your 12 month marketing plan for 2018? Click below to get started:

“Video Training and 12 Month Marketing Plan Template“

Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here.

Resources Mentioned:

SweetLife Launch: 3 Month Business Mentorship

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

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Episode 40: Why Being a Loser Is So Good [the value that losing provides]

Take a free Entrepreneur Self Assessment Listen to the Podcast Here: You’re going to fail at some point. Do you want to know why that’s actually a good thing? We would all love to believe that our business will be a success from day one. But the reality is… that’s just not the case. You will … Continue reading “Episode 40: Why Being a Loser Is So Good [the value that losing provides]”

Take a free Entrepreneur Self Assessment

Listen to the Podcast Here:

You’re going to fail at some point.

Do you want to know why that’s actually a good thing?

We would all love to believe that our business will be a success from day one. But the reality is… that’s just not the case.

You will have failures in your business, multiple times.

The good news?

Repetitive losses in your business don’t make you a loser. They make you an expert.

[Tweet “Repetitive losses in your business don’t make you a loser. They make you an expert.”]

Why you should tune into this episode –

If your business or launch isn’t going exactly the way you’d hoped-

Or if you’re one of the delusional people who believe your business will be immediately successful-

You can’t miss this episode!

Losing helps you build better teams, execute your strategies more effectively, have better communication skills, increase your drive to succeed, and appreciate the wins.

When you tune in you can expect –

To learn the Four Values which losing provides, and how losing makes you better, stronger, and more strategic.

Resources Mentioned:

The Start-Up J Curve: The Six Steps to Entrepreneurial Success

Check out my Facebook page!

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Episode 33: How to Choose The Best Business Trainings & Courses For You

Join my Reset and Refocus Entrepreneur Challenge Listen to the Podcast Here: It’s Almost Course Launch Season … Are You Ready? We’re coming up on another season of course launches and program enrollments. Are you confident in your ability to look past the shiny bonuses and crazy discounts to pick the course that is the perfect fit … Continue reading “Episode 33: How to Choose The Best Business Trainings & Courses For You”

Join my Reset and Refocus Entrepreneur Challenge

Listen to the Podcast Here:

It’s Almost Course Launch Season … Are You Ready?

We’re coming up on another season of course launches and program enrollments. Are you confident in your ability to look past the shiny bonuses and crazy discounts to pick the course that is the perfect fit for your life and business at this exact moment in your journey?

Well, don’t worry if you’re not because that’s exactly what we’re covering in this week’s episode!

Why You Should Tune In?

I would venture to say every entrepreneur has been lured into purchasing a course or program they didn’t really need and, while it may have been loaded with valuable content, it didn’t yield the expected results.

Taking the wrong course, or even the right course at the wrong time, leads to a loss of time and money.

Both of those resources are extremely valuable and I want to make sure you never waster either of them ever again!

[Tweet “Taking the wrong course, or even the right course at the wrong time, leads to a loss of time and money.”]

What Can You Expect?

I’ll explain five ways you can get really clear on what courses or programs are the perfect fit for you and your business right now so you don’t become distracted or lose any more time or money.

What you won’t get is me telling you my courses are the perfect fit for you. They may or may not be, but after this episode, you’ll be able to determine that for yourself.

Serious about growing your business? Get the podcast to your inbox every Monday – Sign up here.

Resources Mentioned:

Reset & Refocus Entrepreneur Challenge

My SweetLife Project: SweetLife Entrepreneur Self Assessment

SweetLife Entrepreneur Podcast | Episode 32: Reset & Refocus Entrepreneur Challenge

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Episode 20: 4 Things To Know Before Hiring A Web Designer

Listen to the Podcast Here: Grab your website pre-design checklist here. Just launching your business? You’re going to love what we’re talking about today! In this week’s episode, we’re covering the 4 things you need to know before you hire a web designer. My goal is to help you find your new web designer BFF and save … Continue reading “Episode 20: 4 Things To Know Before Hiring A Web Designer”

Listen to the Podcast Here:

Grab your website pre-design checklist here.

Just launching your business? You’re going to love what we’re talking about today!

In this week’s episode, we’re covering the 4 things you need to know before you hire a web designer. My goal is to help you find your new web designer BFF and save you a boat load of trouble down the road.

Why is this important for your business?

Hiring a web designer is a big investment. Maybe one of the first “big” investments you make for your new business.

Knowing what to do before you hire a web designer could potentially save you thousands of dollars and countless hours … not mention some of your sanity.

Trust me!

What can you expect?

By the end of this episode, you’ll know the difference between a web designer and a web developer, the main things you need to have figured out before you even start looking for a web designer, and the exact questions you need to ask the web designer before hiring them.

[Tweet “Knowing these things before hiring a web designer could potentially save you thousands of dollars and countless hours … not mention some of your sanity.”]

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Join me in my private FB community where I host weekly LIVE business chat sessions.

Resources Mentioned:

SweetLife Entrepreneur Podcast | Episode 00: Lifestyle Entrepreneur Manifesto

SweetLife Entrepreneur Podcast | Episode 04: The SweetLife Entrepreneur System

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Episode 17: Anatomy of a Sales Funnel

Listen to the Podcast Here: What this episode delivers: Last week, we talked about sales funnels and why they’re so important for your business. In this week’s episode, I’m breaking down basic sales funnel anatomy and function. Why is this important for your business? Having a sales funnel is important for several reasons. Not only does … Continue reading “Episode 17: Anatomy of a Sales Funnel”

Listen to the Podcast Here:

What this episode delivers:

Last week, we talked about sales funnels and why they’re so important for your business. In this week’s episode, I’m breaking down basic sales funnel anatomy and function.

Why is this important for your business?

Having a sales funnel is important for several reasons. Not only does it bring in more leads but it also pre-qualifies your clients before they even get to you. A good sales funnel walks your most qualified clients right to your highest level of service. This frees up more of your time to focus on building your business, instead of working in it.

What can you expect?

This training for new online service entrepreneurs and will help you gain greater insight to create your first sales funnel.

After listening to this episode and downloading the guide, you’ll have a better understanding of how to build your first sales funnel.

[Tweet “A good sales funnel walks your most qualified clients right to your highest level of service.”]

Ready for more? Join The Funnel Cure Masterclass waiting list here.

CLICK SUBSCRIBE on your favorite Podcast Player below to be sure you don’t miss any episodes.

Join me in my private FB community where I host weekly LIVE business chat sessions.

Resources Mentioned:

The Funnel Cure, Masterclass for Rising Entrepreneurs

SweetLife Entrepreneur Podcast | Episode 13: Online Business Foundations – How To Start Growing Your Email List

SweetLife Entrepreneur Podcast | Episode 16: Is Your Business Missing a Funnel Cure?

How to Architect the Perfect Conversion Funnel for Your Business

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Episode 16: Is Your Business Missing a Funnel Cure?

Listen to the Podcast Here: What we’re talking about today: If you’re an entrepreneur, or learning how to become one, you’ve probably heard the term “funnel.” It comes up so often because it’s such a critical part of successful online business. This is why I’m devoting today’s episode to explaining exactly what a funnel is and … Continue reading “Episode 16: Is Your Business Missing a Funnel Cure?”

Listen to the Podcast Here:

What we’re talking about today:

If you’re an entrepreneur, or learning how to become one, you’ve probably heard the term “funnel.” It comes up so often because it’s such a critical part of successful online business.

This is why I’m devoting today’s episode to explaining exactly what a funnel is and why it’s so important for your business.

What can you expect from this training?

By the end of this episode, you’ll have a better of understanding of funnels, why they’re crucial to business success, and how they can save you valuable time.

You’ll also learn what an inbound marketing funnel is and the difference between a conversion funnel and a sales funnel.

Why is this important for your business?

A funnel is a process, which you layout, that determines the path to convert leads to paying clients. It’s your strategic sales process that creates predictable results. Without a funnel, there’s no sales strategy.

[Tweet “Without a Funnel, there’s no sales strategy #solopreneur”]