Free training + workbook
Discover the model that leaders have been quietly using for years
The Expert Licensing Playbook™ - how to license the courses, methods, systems, and content you've already built to companies, coaches, universities, and organizations. No launches. No ad spend. No bigger audience required.
For coaches, consultants, speakers, authors, and specialists with a course, method, system, or content ready to reach further.
The Expert Licensing Playbook
Whether it's a smart pathway for you to scale
A step-by-step playbook to get started
What Expert Licensing actually is (and what it isn't)
inside the playbook
Most experts are still selling one seat at a time. One client, one program, one course sale - repeat
Licensing is different. You license the work you've already done to a company,a coach, a school, or an organization. They pay you to embed it, sell it, or train their team with it. You get paid for something you already created - often for years at a time, not weeks.
This training walks you through it.
3 levels of lincesable content
From quick-grab assets to complete programs — see what's licensable at each level, and what each level is worth
THE 4 & 16 RULE
The time is takes to license successfully. As little as 4 hours to create your first offer and only 4 hours weekly to grow thereafter.
Licensing offer samples
Access 25 unique licensing offer examples for consultants, course creators, subject matter experts, and speakers.
2 BUYER PATHS
Whether that's a fellow coach, a small business, a school, a corporation, or a buyer you haven't considered yet — you'll leave knowing who buys what you have.
Real clients. real deals.
None of them were famous or had a massive following. All of them were excellent at delivering results in their niche.
Aaron
Educator | Speaker
Before Licensing
Created S.T.E.A.M. education for teens — sold classes and speaking gigs one at a time.
The Licensing Upgrade
Licensed all 12 of his afterschool enrichment programs to a large metropolitan city for $45K.
The Laurens
AI Engineers
Before Licensing
Selling AI solutions and consulting one client at a time.
The Licensing Upgrade
Licensed their AI systems and trainings to other coaches — three deals in the first three weeks. Total: $36K. Fully location-free.
Jill
Employee | PhD
Before Licensing
Offering her expertise to the companies where she worked as an employee.
The Licensing Upgrade
Licensed a course she hadn't yet built — to universities. First contract: $1.2M for four years, with a single college.
Client results shown are self-reported and not independently verified. Deals range from $5K to over $1.2M and depend on individual expertise, effort, and market. Results are not typical. Not a guarantee of income or results.
Meet April Beach
30 years as a business strategist. 17+ years licensing content in 13 countries. Founder of The SweetLife® Company — the first and only consulting firm dedicated to helping subject matter experts license their content to companies, coaches, universities, and organizations.
Based in Boulder, Colorado. Mom of three. Location-free by design.
Access the FREE Expert Licensing Playbook
