I'm so glad you found me!
We've created this resource to simplify your path into content or course licensing, and help you understand how it can expand the reach of your work and transform your business.
I know you're thinking strategically about what's next for your brand, and licensing could be the untapped model you’ve been looking for -
or maybe it’s not?
Allow this to be your go-to spot to dive into the world of expert licensing, and get trustworthy answers to your most common questions.
I know you're thinking strategically about what's next for your brand, and licensing could be the untapped model you’ve been looking for - or maybe it’s not?
Allow this to be your go-to spot to dive into the world of expert licensing, and get trustworthy answers to your most common questions.
What is content, course or expert licensing?
Course Licensing Examples
Licensing is like “renting” your content, courses, trainings, frameworks, methods, systems or processes for other companies to share, sell, or distribute - so that they can grow faster, make more money, provide better services, deliver superior trainings.
For simplicity - we’re taking the same training, course, method or framework that you currently sell or have sold, and we’re repackaging it to be distributed by other companies, industries and channels.
Same program = New buyer
(As defined by April Beach Cc. 2012)
- Instead of (or in addition to) selling your course to individuals, you license it to a larger “buyer” with seats offered in bulk.
- Instead of selling a business training or certification to other companies where they pay once for the knowledge - you license the same training once with permission to use your tools, processes, worksheets or SOPs in their business, for their teams, or with their own clients. Your licensees (or buyers) then renew their permissions, and you get ongoing revenue without selling.
- Instead of just selling your training to your current ideal end users, you create a new sales channel that allows other industries to license your trainings for their employees, students, or added to their programs.
How Does Course Licensing Actually Work?
The Simple Version
Real Client Example
A company needs training for their team or customers. Instead of creating content from scratch (which can cost them 6-18 months and $100K+), they license your proven program. You get paid for content you’ve already created, and they get immediate access to expert-level training.
A social worker licenses her communications course to a nonprofit. The company pays $50K+ upfront to use the training for their leaders, plus an additional fee for her to facilitate an in-person workshop. The social worker earns more in one deal than most make all year.
TOP COURSE LICENSING QUESTIONS ANSWERED
The time varies based on your size of program and the industry you’re selling into as well as current warm vs cold relationships. Licensing to smaller companies or your network can close in weeks, while corporate deals may take a few months or longer depending on their buying cycles and seasons.
Is this something our programs teach? Yes. We teach how to create Licensing Quick Sells™ in all of our programs. However, the outreach and sales processes are only covered in Amplify™ and Private Consulting.
You can license into multiple buyers: Your existing clients, your competition/other coaches, small to mid-size businesses, agencies, large corporations, universities, nonprofits and government.
Is this something our programs teach? Yes. Buyer identification and strategy are covered in License To Scale™, Amplify™ and Private. Selling systems and tools are taught in Amplify™ and Private Consulting.
There are 3 Types of Content that Companies Line Up To License™
Is this something our programs teach? Yes. Click here to access a free training with details on exactly what you can or can’t license. https://sweetlifecompany.com/licensing_101
- Content that fills distribution channels
- Content that augments other programs
- Complete standalone programs (entire courses or workshops)
Is this something our programs teach? Yes. Click here to access a free training with details on exactly what you can or can’t license. https://sweetlifecompany.com/licensing_101
Established subject matter experts, coaches, consultants, authors, speakers, or specialists as well as large organizations or corporations, who have proven systems that deliver predictable, transformational, measurable results based on their unique intellectual property. Essentially, you need to be very good at what you do and the original owner of the IP. You can not license work you've copied from someone else.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
No, taking time to build out your course can actually hurt you in licensing. In licensing, we sell before we build (and before we update current content). The reason for this is because you will have time between closing a deal and delivery. Building out a course for licensing before it’s sold leads to one of the biggest licensing mistakes we see that could cost you thousands of dollars in time and money. However, your teachings must be tested and proven to work, even if they are not built into a course or training yet.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Yes, most clients maintain both B2C and B2B sides of their business. You can continue selling directly to consumers while also licensing the same or different content to companies.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Pricing is dependent on industry, operational costs, and ROI.
Is this something our programs teach? Yes. We teach our pricing strategies with access to our Licensing Pricing Calculators in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. We teach our pricing strategies with access to our Licensing Pricing Calculators in License To Scale™, Amplify™ and Private.
There are 4 simple ways to generate leads for licensing:
Is this something our programs teach? Yes.
We teach #4 "How To Create A Sales Team" (and what to pay them) in License To Scale™, Amplify™ and Private Advisory.
Where as all 4 options are covered in Amplify™ and Private Consulting. We also deliver our 3 Part: Licensing Lead System™ in addition to helping you creating your unique sales strategy. Further, we can connect our clients with outside sales experts who may be a good connection to sell your programs for you as desired.
- Organic outreach, social, and networking
- Speaking/teaching workshops
- Partners
- Create a sales team to generate leads and sell your programs for you
Is this something our programs teach? Yes.
We teach #4 "How To Create A Sales Team" (and what to pay them) in License To Scale™, Amplify™ and Private Advisory.
Where as all 4 options are covered in Amplify™ and Private Consulting. We also deliver our 3 Part: Licensing Lead System™ in addition to helping you creating your unique sales strategy. Further, we can connect our clients with outside sales experts who may be a good connection to sell your programs for you as desired.
No. In fact over 50% of our clients license their materials within their own communities, network, clients and other small businesses. We call these “Licensing Quick Sell” and they’re a great pathway to scale.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
- It saves them time
- It saves them money
- It increases the value of what they deliver
- They want to implement faster
- Your expertise is outside of their scope
- They want to lead in their niche or offerings
- Your expertise increases their team or client results
Licensing is not only a common practice, it’s growing exponentially each year: The 2025 Future of Jobs Report reveals that investment in outside expertise increased by 23% while internal L&D Budgets decreased by 11% [link]
Is this something our programs cover? Yes. This is our jam and the conversation we have in all of our programs.
still have questions?
Unlike traditional scaling where you still do all the marketing, lead gen. and delivery - licensing allows other companies to sell and deliver your content to their audiences. You license (sell) once to a company, and they distribute it to hundreds or thousands of people.
Is this something our programs cover? Yes. Our Licensing Sales System™ is delivered to clients in Amplify™ and Private Consulting.
Is this something our programs cover? Yes. Our Licensing Sales System™ is delivered to clients in Amplify™ and Private Consulting.
License existing content that you're no longer actively selling in your space. This creates a collective of professionals using your methods while positioning you as the thought leader. This can also be combined with a Certification program if it aligns with your long term goals.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
You can license to four levels: your existing clients, your competition/other coaches, small to mid-size businesses and agencies, or large corporations, universities, and government.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
The 4 biggest mistakes are:
Is this something our programs teach? Yes. We teach you how to avoid mistakes in all of our core programs (License To Scale™, Amplify™, Private), in addition to how to create a unique licensing strategy that is perfect for your business.
- Not properly creating your long term licensing business plan with full awareness of how licensing can help or hurt your company.
- Entering into sales conversations without FIRST having your licensing offer nailed on paper.
- Not understanding how to price licensing correctly.
- Not knowing your rules and parameters of release.
Is this something our programs teach? Yes. We teach you how to avoid mistakes in all of our core programs (License To Scale™, Amplify™, Private), in addition to how to create a unique licensing strategy that is perfect for your business.
Yes, most clients maintain both B2C and B2B sides of their business. You can continue selling directly to consumers while also licensing the same or different content to companies with the right strategy!
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
You're losing potential revenue while spending more on ongoing marketing, ads, team and delivery costs. Additionally, your content may expire and will not be valuable forever. It’s important to license it while it’s relevant so you don’t need to create new or updated materials.
Is this something our programs cover? Yes. We teach operational costs and planning in License To Scale™, Amplify™ and Private Consulting.
Is this something our programs cover? Yes. We teach operational costs and planning in License To Scale™, Amplify™ and Private Consulting.
It can be. A train-the-trainer program where you teach others how to deliver your content, including providing them with outlines, trainer guides, communication tips, and materials to successfully facilitate your programs.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Your content must solve a problem that companies already know they have, deliver measurable transformation, and provide predictable results. It should be proven through your past client successes and you must own the IP.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Yes, you can license individual modules, specific training segments, or smaller pieces of larger programs. This is often easier to sell and can be a stepping stone to larger licensing deals.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Licensing positions you as the creator and expert while other companies distribute your work, expanding your reach and recognition without additional marketing effort on your part.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Unlike traditional scaling where you or your team still do the work, licensing transfers the delivery responsibility to other companies while you maintain ownership and receive payment for the intellectual property.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
No, corporate experience isn't required. Many successful licensors started as coaches or consultants without corporate backgrounds (including April Beach). The key is having proven content that solves problems. In fact, you don't have to license to corporations at all, if this does not align with your goals. Or, you may choose to hire sales experts to sell your programs for you.
Is this something your programs teach? Yes - These concepts are covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - These concepts are covered in License To Scale™, Amplify™ and Private.
Q: How much money do I need to get started with licensing?
A: Unlike launching products that require significant upfront investment, licensing leverages expertise you already have. Our programs range from low-cost introductory training to comprehensive done-for/with-you support. Legal and contracts will be your greatest expense. If you work with us we provide the licensing template contract for you ($18K value), but you will always want to receive legal counsel. We provide referrals for our clients.
Q: How long does it take to close my first licensing deal?
A: Most of our clients close their first deal within 1-6 months of completing our License to Scale™ program. The timeline depends on your industry, existing network, effort, business acumen, and how actively you implement our strategies. The size of the company you are licensing to also defines close times. The larger the deal the longer it takes to close due to multiple decision markers, whereas smaller quick-sells are a favorite place where our clients start. Industries have buying seasons you'll also want to align with.
Q: Do I need to be an established expert to license my content?
A: You need proven expertise and results with your methods, but you don't need to be a household name. Many of our most successful clients are unknown with little or no social following.
Q: What if my content is too specialized or niche?
A: Specialized content can actually license faster and/or for higher fees because it solves a specific problem. We help our clients identify which industries need your exact expertise. Our clients range from sales experts, to neuroscientists, college professors to speakers, and home builders to speakers. If your trainings are excellent, there’s an industry looking to implement it.
Q: How is licensing different from franchising?
A: Licensing allows you to grant another business or organization permission to use your intellectual property—like your curriculum, program, or framework—under agreed terms, while you retain full ownership and creative control. Franchising, on the other hand, involves replicating an entire business model (brand, operations, systems, and products) where the franchisee runs a duplicate of your business. In short: licensing shares your content; franchising replicates your company. Seek legal advice for your specific needs.
Q: Do you provide legal advice?
A: No. We do not provide legal advice. While some of our clients are attorneys who participate in and benefit from our licensing programs, the education, frameworks, and templates we provide are for informational purposes only. All legal decisions should be made in consultation with your own qualified attorney.
A: Unlike launching products that require significant upfront investment, licensing leverages expertise you already have. Our programs range from low-cost introductory training to comprehensive done-for/with-you support. Legal and contracts will be your greatest expense. If you work with us we provide the licensing template contract for you ($18K value), but you will always want to receive legal counsel. We provide referrals for our clients.
Q: How long does it take to close my first licensing deal?
A: Most of our clients close their first deal within 1-6 months of completing our License to Scale™ program. The timeline depends on your industry, existing network, effort, business acumen, and how actively you implement our strategies. The size of the company you are licensing to also defines close times. The larger the deal the longer it takes to close due to multiple decision markers, whereas smaller quick-sells are a favorite place where our clients start. Industries have buying seasons you'll also want to align with.
Q: Do I need to be an established expert to license my content?
A: You need proven expertise and results with your methods, but you don't need to be a household name. Many of our most successful clients are unknown with little or no social following.
Q: What if my content is too specialized or niche?
A: Specialized content can actually license faster and/or for higher fees because it solves a specific problem. We help our clients identify which industries need your exact expertise. Our clients range from sales experts, to neuroscientists, college professors to speakers, and home builders to speakers. If your trainings are excellent, there’s an industry looking to implement it.
Q: How is licensing different from franchising?
A: Licensing allows you to grant another business or organization permission to use your intellectual property—like your curriculum, program, or framework—under agreed terms, while you retain full ownership and creative control. Franchising, on the other hand, involves replicating an entire business model (brand, operations, systems, and products) where the franchisee runs a duplicate of your business. In short: licensing shares your content; franchising replicates your company. Seek legal advice for your specific needs.
Q: Do you provide legal advice?
A: No. We do not provide legal advice. While some of our clients are attorneys who participate in and benefit from our licensing programs, the education, frameworks, and templates we provide are for informational purposes only. All legal decisions should be made in consultation with your own qualified attorney.
The time varies based on your size of program and the industry you’re selling into as well as current warm vs cold relationships. Licensing to smaller companies or your network can close in weeks, while corporate deals may take a few months or longer depending on their buying cycles and seasons.
Is this something our programs teach? Yes. We teach how to create Licensing Quick Sells™ in all of our programs, whereas outreach and sales are only covered in Amplify™ and Private Consulting.
You can license to four levels: your existing clients, your competition/other coaches, small to mid-size businesses and agencies, or large corporations, universities, and government.
Is this something our programs teach? Yes. Buyer identification and strategy is covered in License To Scale™, Amplify™ and Private. Selling support systems are offered in Amplify™ and Private
There are 3 Types of Content that Companies Line Up To License™
Is this something our programs teach? Yes. Click here to access a free training with details on exactly what you can or can’t license. https://sweetlifecompany.com/licensing_101
- Content that fills distribution channels
- Content that augments other programs
- Complete standalone programs (entire courses or workshops)
Is this something our programs teach? Yes. Click here to access a free training with details on exactly what you can or can’t license. https://sweetlifecompany.com/licensing_101
Established subject matter experts, coaches, consultants, authors, speakers, or specialists as well as large organizations or corporations, who have proven systems that deliver predictable, transformational, measurable results based on their unique intellectual property. Essentially, you need to be very good at what you do.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
No, taking time to build out your course can actually hurt you in licensing. In licensing, we sell before we build (and before we update current content). The reason for this is because there you will have time between closing a deal and delivery. Building out a course for licensing before it’s sold leads to one of the biggest licensing mistakes we see that could cost you thousands of dollars in time and money.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Yes, most clients maintain both B2C and B2B sides of their business. You can continue selling directly to consumers while also licensing the same or different content to companies.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Pricing depends on your operational costs, the ROI your content delivers, and the industry you’re licensing into.
Is this something our programs teach? Yes. We teach our complete pricing process with access to our Licensing Pricing Calculators in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. We teach our complete pricing process with access to our Licensing Pricing Calculators in License To Scale™, Amplify™ and Private.
Organic leads can be generated by hosting online events, connecting with decision-makers, teaching workshops to organizations, networking, leveraging LinkedIn and professional social platforms, and by speaking at industry conferences where your ideal licensing buyers attend.
Your licensing lead-gen strategy should be customized to you.
Is this something our programs teach? Yes. Sales is covered in Ampliy™ and Private. We teach both organic outreach and our 3 Part: Licensing Lead System™ in addition to creating your unique and simple sales strategy. From selling directly, to creating a sales team or affiliates.
Your licensing lead-gen strategy should be customized to you.
Is this something our programs teach? Yes. Sales is covered in Ampliy™ and Private. We teach both organic outreach and our 3 Part: Licensing Lead System™ in addition to creating your unique and simple sales strategy. From selling directly, to creating a sales team or affiliates.
No. In fact over 50% of our clients license their materials within their own communities, network, clients and other small businesses. We call these “Licensing Quick Sell” and they’re a great pathway to scale.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
- It saves them time
- It saves them money
- It increases the value of what they deliver
- They want to implement faster
- Your expertise is outside of their scope
- They want to lead in their niche or offerings
- Your expertise increases their team or client results
Licensing is not only a common practice, it’s growing exponentially each year: The 2025 Future of Jobs Report reveals that investment in outside expertise increased by 23% while internal L&D Budgets decreased by 11% [link]
Is this something our programs teach? Yes. This is our jam and the conversation we have in all of our programs.
still have questions?
Unlike traditional scaling where you still do all the marketing, lead gen. and delivery work - licensing allows other companies to sell and deliver your content to their audiences. You sell once to a company, and they distribute it to hundreds or thousands of people
Is this something our programs teach? Yes. Our Licensing Sales System™ is taught and delivered to clients in Amplify™ and Private.
Is this something our programs teach? Yes. Our Licensing Sales System™ is taught and delivered to clients in Amplify™ and Private.
License your existing content that you're no longer actively selling to other coaches and consultants in your space. This creates a collective of professionals using your methods while positioning you as the thought leader. This can also be combined with a Certification program if it aligns with your long term goals.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
You can license to four levels: your existing clients, your competition/other coaches, small to mid-size businesses and agencies, or large corporations, universities, and government.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This strategy is taught in License To Scale™, Amplify™ and Private.
The 4 biggest mistakes are:
Is this something our programs teach? Yes. We teach you how to avoid mistakes in all of our core programs (License To Scale™, Amplify™, Private), in addition to how to create a unique licensing strategy that is perfect for your business.
- Not properly creating your long term licensing business plan with full awareness of how licensing can help or hurt your company.
- Entering into sales conversations without FIRST having your licensing offer nailed on paper.
- Not understanding how to price licensing correctly.
- Not knowing your rules and parameters of release..
Is this something our programs teach? Yes. We teach you how to avoid mistakes in all of our core programs (License To Scale™, Amplify™, Private), in addition to how to create a unique licensing strategy that is perfect for your business.
Yes, most clients maintain both B2C and B2B sides of their business. You can continue selling directly to consumers while also licensing the same or different content to companies.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. This is covered in License To Scale™, Amplify™ and Private.
You're losing potential revenue while spending more on ongoing marketing, ads, team and delivery costs. Additionally, your content may expire and will not be valuable forever. It’s important to license it while it’s relevant so you don’t need to create new or updated materials.
Is this something our programs teach? Yes. We teach operational costs and planning in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. We teach operational costs and planning in License To Scale™, Amplify™ and Private.
It's a program where you teach other professionals how to deliver your content, including providing them with outlines, trainer guides, communication tips, and materials to successfully facilitate your programs.
Is this something our programs teach? Yes. We cover this in License To Scale™, Amplify™ and Private.
Is this something our programs teach? Yes. We cover this in License To Scale™, Amplify™ and Private.
Your content must solve a problem that companies already know they have, deliver measurable transformation, and provide predictable results. It should be proven through your past client successes and you must own the IP.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Yes, you can license individual modules, specific training segments, or smaller pieces of larger programs. This is often easier to sell and can be a stepping stone to larger licensing deals.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Licensing positions you as the creator and expert while other companies distribute your work, expanding your reach and recognition without additional marketing effort on your part.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Unlike traditional scaling where you or your team still do the work, licensing transfers the delivery responsibility to other companies while you maintain ownership and receive payment for the intellectual property.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
No, corporate experience isn't required. Many successful licensors started as coaches or consultants without corporate backgrounds. The key is having proven content that solves business problems.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Is this something your programs teach? Yes - This is covered in License To Scale™, Amplify™ and Private.
Q: How much money do I need to get started with licensing?
A: Unlike launching products that require significant upfront investment, licensing leverages expertise you already have. Our programs range from low-cost introductory training to comprehensive done-with-you support.
Q: How long does it take to close my first licensing deal?
A: Most of our clients close their first deal within 1-6 months of completing our License to Scale program. The timeline depends on your industry, existing network, and how actively you implement our strategies. The size of the company you are licensing to also defines close times. The larger the deal the longer it takes to close due to multiple decision markers, whereas smaller quick-sells are a favorite place where our clients start.
Q: Do I need to be an established expert to license my content?
A: You need proven expertise and results with your methods, but you don't need to be a household name. Many of our most successful clients were unknown outside their niche when they started licensing.
Q: What if my content is too specialized or niche?
A: Specialized content often licenses for higher fees because it solves specific problems. We help you identify which industries need your exact expertise. Our clients range from sales experts, to neuroscientists and Buddhist sex therapists. If your trainings are excellent, there’s an industry looking to implement it.
Q: How is this different from consulting or done-for-you services?
A: With licensing, you create the content once and sell it multiple times. Companies implement your programs themselves using your materials and systems. You're not trading time for money—you're creating scalable revenue.
Q: What industries buy licensed content?
A: Virtually every industry invests in training and development. Our top-performing sectors include healthcare, technology, finance, manufacturing, government, education, and professional services.
A: Unlike launching products that require significant upfront investment, licensing leverages expertise you already have. Our programs range from low-cost introductory training to comprehensive done-with-you support.
Q: How long does it take to close my first licensing deal?
A: Most of our clients close their first deal within 1-6 months of completing our License to Scale program. The timeline depends on your industry, existing network, and how actively you implement our strategies. The size of the company you are licensing to also defines close times. The larger the deal the longer it takes to close due to multiple decision markers, whereas smaller quick-sells are a favorite place where our clients start.
Q: Do I need to be an established expert to license my content?
A: You need proven expertise and results with your methods, but you don't need to be a household name. Many of our most successful clients were unknown outside their niche when they started licensing.
Q: What if my content is too specialized or niche?
A: Specialized content often licenses for higher fees because it solves specific problems. We help you identify which industries need your exact expertise. Our clients range from sales experts, to neuroscientists and Buddhist sex therapists. If your trainings are excellent, there’s an industry looking to implement it.
Q: How is this different from consulting or done-for-you services?
A: With licensing, you create the content once and sell it multiple times. Companies implement your programs themselves using your materials and systems. You're not trading time for money—you're creating scalable revenue.
Q: What industries buy licensed content?
A: Virtually every industry invests in training and development. Our top-performing sectors include healthcare, technology, finance, manufacturing, government, education, and professional services.
5 proven licensing offer models. No theory - just what actually works.
Get your guide today!
The Licensing Starter Guide
