You're here because you've built something that works. Your clients get results and your process is proven. After years of developing your expertise, you've created training programs, consulting frameworks, courses, or workshops that genuinely help people.
But the way you're currently monetizing has a ceiling.
Maybe you're:
You're working harder to maintain what you've built than to grow it.
You can't step away without revenue stopping. Your business runs because of you, not without you. And when you think about the next 5-10 years, something has to change.
- A speaker who delivers the same keynote repeatedly, wondering how to scale beyond one stage at a time
- An author whose book delivers transformation, but individual book sales don't reflect the true value of your methodology
- A course creator who's built something excellent, but acquisition costs keep rising while your revenue stays flat
- A consultant billing by the hour, knowing there are only so many hours you can sell
- A coach with a full roster, realizing you can't add more clients without sacrificing quality or your life
Welcome to the first-ever Self Study Licensing Course for leaders
The Real Problem
It's not that you need to work harder, and
You don't need another marketing strategy,
a better funnel, or more content.
Most experts don't know this model exists.
- Leverages what you've already created
- Generates revenue without requiring more of your time
- Positions your expertise at the organizational level where companies pay premium rates
- Protects your intellectual property while expanding your reach
- Allows you to scale impact without scaling operational complexity
How Licensing Can Grow Your Business
Licensing is when you package your courses, training programs, workshops, methods, or frameworks and allow other companies to use them for their teams, clients, or customers.
Instead of selling to individuals one at a time, you license your proven expertise to organizations who pay premium rates for what you've already built.
It's how you create new revenue streams from existing intellectual property—expanding your business and diversifying revenue, without increasing operational complexity or rebuilding what you've already created.
Real Results from License To Scale Alumni
"We took our $500 marketing course and closed 3 licensing deals for $12K each within weeks of completing License To Scale™"
— Lauren S.
Why Licensing Changes Everything
When you license your expertise to organizations,
you're no longer competing in the crowded B2C space.
Companies pay premium rates for proven training programs they can use with their teams—$12K to $60K+ for content you've already created
You maintain ownership of your intellectual property while expanding its reach across multiple organizations
Revenue becomes predictable through organizational contracts instead of individual sales that require constant marketing
Your time is freed because organizations handle implementation, marketing, and delivery to their teams
Your thought leadership expands as companies promote your methodology under your name, building your authority in new markets
The Problem Most Experts Face
Most experts discover licensing by accident. And when they try to do it on their own, they make costly mistakes:
Successful licensing isn't about guessing. It requires understanding how to structure your offers, set protective boundaries, apply value-based pricing strategies, and follow a systematic approach that positions you as the strategic partner organizations seek.
- They underprice their offers by 10X or more, leaving hundreds of thousands on the table
- They give away too many rights, losing control of their IP
- They create complex licensing models that increase workload instead of decreasing it
- They approach the wrong buyers or use the wrong sales process
- They skip critical steps in structuring offers, leading to deals that trap them instead of freeing them
This training is for you! The busy entrepreneur, the leading consultant, and the subject matter expert who knows there has to be a better way to scale without burnout and exhaustion.
There's no other training like this, because April Beach literally "wrote the book" content licensing.
With nearly 20 years of experience, April developed the proven licensing process that's helped hundreds of business owners license their trainings, processes and services.
License To Scale™ Self Study teaches you to plan, package, and price your first licensing offer—the foundation you need to confidently approach companies and close your first deals.
This is for leaders ready to design their next business level.
Licensing enables you to expand the reach of your work, increase your profit, while also increasing time wealth and thought leadership in a way that scales your intellectual property with less resistance than ever before.
About License To Scale™ Self Study
Is licensing for you?
License To Scale™ Self Study is designed for established entrepreneurs, coaches, consultants, thought leaders, speakers, and authors who have built successful businesses and are ready to leverage what you've already created.
✓ You've developed methodologies, frameworks, courses, training programs, or consulting processes that deliver proven results
✓ You're looking for ways to expand your business and revenue without adding more to your workload or operational complexity
✓ You want to diversify your income streams and build something that extends beyond your direct involvement
✓ You're ready to position your expertise at the organizational level where companies pay premium rates
✓ You want to expand the reach of your work into companies, universities, nonprofits, and other organizations
✓ You value self-paced learning with complete flexibility and 1-year portal access to all materials
What you can expect when you access License To Scale™ Self Study
4 Strategic Modules:
1
Plan
- Introduction to the licensing model and why companies pay premium rates for proven expertise
- Strategic goal setting aligned with your business vision and profit targets
- Comprehensive offer assessment to determine what you should license
- Identify your ideal organizational buyers and opportunities you're currently missing
- Create your personalized licensing strategy that aligns with your business goals and thought leadership positioning
Create Your Licensing Strategy
- Learn the 5 Leading Licensing Models™ used by successful licensing experts
- Access licensing frameworks ranging from simple quick-sell offers to sophisticated train-the-trainer formats, hybrid models with consulting, and certification programs
- Customize and convert your current intellectual property into clear, compelling licensing offers
- Organize and structure your content for seamless organizational delivery
- Design quick-sell licensing offers that generate rapid revenue while you build toward larger deals
Design Your Licensing Offer
Product
2
3
PACKAGe
- Create the rules of licensing that protect your content and keep you in control
- Master the 7 Levers of Licensing™ and understand how they affect your brand, thought leadership, scalability, and pricing
- Answer the critical questions every licensing deal requires: branding parameters, where your content lives, how many people can access it, usage rights, and more
- Build your custom Licensing Offer Plan™ that clearly defines your boundaries and deliverables
Set Your Rules and Boundaries
- Price your offer for maximum profit using the proprietary Amplify ROI Pricing Formula™
- Access all three licensing pricing calculators—the ONLY calculators specifically designed for content licensing
- Learn to accurately assess your operational costs and calculate proper markup
- Understand bulk pricing strategies and determine if they're right for your offers
- Learn how to price correctly based on different industries and organizational types
- Set strategic fees ranging from quick-sell offers to enterprise-level licensing deals
Strategic Pricing Mastery
4
PRICE
Advanced Tools & Trainings Included:
All 3 Licensing Pricing Calculators - The ONLY pricing calculators specifically designed for content licensing, helping you avoid the costly mistake of underpricing by 10X or more ($5,000 value)
Sales Team Building Training - Best practices for building strategic partnerships, creating commission structures, and building a sales team that can sell your licensing offers for you ($2,000 value)
Email Swipe Copy for Sales Outreaches - Done-for-you templates in both warm and cold audience versions, with formal and casual tone options, saving you months of trial and error ($2,500 value)
Offer Engineer™ Masterclass - Complete system for designing transformational programs that organizations want to license ($3,000 value)
Licensing Action Plan™ 1-Pager Template - Reusable template you can use multiple times to build additional licensing offers as your business grows ($1,000 value)
AI Tools & Prompts - Custom AI integration strategies for your licensing business to streamline research, outreach, and content organization ($1,500 value)
Full Digital License Your Genius™ Workbook - Only available for clients in our programs ($500 value)
Exclusive Registration Bonuses:
Sidebars with April - Strategic insider-only insights and implementation strategies that help you apply the frameworks to your specific business
LinkedIn B2B Sales Training with Michelle J Raymond - Learn to leverage LinkedIn for organizational licensing deals and connect with decision-makers at companies - one of a kind training only for our clients!
1-Year Portal Access - Return anytime during your first year to continue building licensing offers, access materials, and refresh your strategy as your business evolves
Live Q&A Sessions with April & Team
Join live monthly live sessions for added support, feedback, coaching and even more clarity. Live sessions are held nearly every month and clients can drop in when needed for a whole year.
What's Included:
Total Value: Over $15,000
✓ Complete License To Scale™ Training across all 4 modules
✓ Proprietary licensing frameworks and templates
✓ Pricing calculators and operational assessment tools
✓ Step-by-step implementation guides
✓ Real-world case studies and examples
✓ Self-paced learning on your schedule
✓ 1-year portal access to all materials
✓ Live Q&A Sessions
Outcomes You Can Expect
once you complete License To Scale™ Self Study, you'll have:
Market-Ready Licensing Offer and Rollout Plan - Your first licensing offer fully planned, packaged, and priced—ready to present to organizational buyers with confidence.
Strategic Clarity - Elevated licensing IQ that allows you to make informed decisions about what to license, who to license to, and how to structure profitable deals.
Pricing Confidence - Understanding of how to price at organizational levels using value-based strategies, operational cost assessments, and ROI positioning—ensuring you never leave money on the table.
IP Protection - Clear boundaries and rules that protect your intellectual property while allowing you to expand its reach.
Implementation Resources - Complete toolkit including worksheets, action plans, templates, and frameworks you can use immediately and repeatedly.
Clear B2C vs B2B Sales Strategy - Simple plan for how to sell your current offers with licensing, and how to balance both sides of your business for future growth.
A Sales-Ready Licensing Offer - You'll have a complete, professional licensing offer you can take to market immediately and begin approaching organizational buyers
Client Success
— Diana, Business Coach
"Working with April Beach was one of the most pivotal decisions I made during my business transition.
April helped me take my 10+ years of expertise and organize it into intellectual property that could grow with me. With her guidance, I licensed 11 LinkedIn Learning courses, using my existing expertise to build authority for my new business chapter.
The impact was undeniable. My first year after pivoting became my best year in business—I doubled my revenue, stepped into a business model that allowed me to work part-time hours, and moved firmly onto the path toward crossing the 7-figure mark.
If you want a seasoned, strategic coach who can help you translate your expertise into scalable assets—April is the one."
Licensed his 12 after-school enrichment classes to a nonprofit for $46k
- Aaron
Licensed access to her membership portal to social workers at elder care centers for $9K per organization
- Alexia
Individual results may vary. Success depends on various factors including expertise, implementation, and market conditions. We cannot guarantee identical outcomes for every client.
Frequently Asked Questions
Q: How is this different from the Accelerator or Retreat options?
A: License To Scale™ Self Study contains the same proven content, frameworks, and tools as the live programs, but it's 100% self-paced with no scheduled calls or deadlines. Perfect for busy entrepreneurs who want complete control over their learning schedule. The Accelerator adds live group coaching and weekly implementation support, while Retreats add in-person networking and intensive two-day workshops.
Q: How long does it take to complete the program?
A: Core modules are 3 hours of instruction, with 4+ hours of bonus trainings and extras. Most clients complete the core program in 1-4 weeks, but you have 1-year portal access so you can move at whatever pace works best for your business and schedule.
Q: Do I need to have my content already created and polished?
A: No. Many of our most successful clients licensed their expertise before building out the full program. You need proven intellectual property and expertise that delivers results, but the actual course or training program can be built after you make the sale. We'll teach you how to structure this correctly.
Q: What if I'm not tech-savvy or don't have complex systems?
A: This program isn't about technology or complicated systems—it's about strategy, packaging, and pricing. If you can watch videos and fill out templates, you can successfully complete this program and build your licensing offers.
Q: Can I really price my content at $12K, $25K, or more?
A: When you're selling to organizations instead of individuals, absolutely. Organizations have training budgets and pay premium rates for proven expertise. We'll show you exactly how to calculate pricing based on operational costs, ROI for the organization, and proper market positioning.
Q: Is this just for consultants, or does it work for other types of experts?
A: This works for coaches, professors, trainers, course creators, speakers, authors, and any subject matter expert with proven methodologies or frameworks. Our clients come from diverse industries including corporate training, sustainability, leadership development, technical skills, healthcare, education, and more.
Q: What if I've never done licensing before?
A: That's exactly who this program is designed for. We assume you're starting from zero with licensing and walk you through every step systematically.
Q: Do I get support if I have questions?
A: The Self Study program is designed for independent learners and includes comprehensive materials, examples, and templates. Pre-registrants receive exclusive access to a live Q&A session with April after the program launches. For ongoing personalized support and feedback, consider the Accelerator or Retreat options which include direct access to April Beach.
Q: Does this program include sales training?
A: This program focuses on creating your market-ready licensing offer—the planning, packaging, and pricing. You'll have a complete offer you can take to market immediately. While we don't cover the full sales process in this program, we do provide email outreach templates and sales team building guidance to help you get started. Sales processes and systems are delivered in our Amplify™ program which also covers this foundational trainings.
If you know you want sales training, you can skip License To Scale™ and apply for Amplify™ directly here https://aprilbeach.com/amplify
I'm the founder of The SweetLife® Company, and multiple other brands, an award-winning podcast host, lifelong lifestyle entrepreneur, nonprofit founder, and business advisor to leaders.
Over the years my strategies have been featured by Today, MSNBC, Fox News, the New York Times, Austin Women's Magazine, 5280 Magazine, and Patagonia®. My licensing processes have been followed by leaders around the world, and I was recognized as the "Greatest Thinker of 2012" and one of the "Top 50 Moms in Podcasting" for my long-running show, SweetLife® Entrepreneur.
I'm April Beach
April Beach is a trusted business strategist, licensing expert, and high-level consultant with over 28 years of experience helping entrepreneurs scale through business model innovation. As the creator of The Content Licensing Roadmap™, she has worked with industry leaders to design, package, and launch scalable licensing programs that generate long-term revenue.
April has been licensing her own content globally for 20 years across 13 countries, and for over a decade, she's taught accomplished entrepreneurs how to license their intellectual property to companies, organizations, other professionals, and strategic partners.
Over the years my strategies have been featured by Today, MSNBC, Fox News, the New York Times, Austin Women's Magazine, 5280 Magazine, and Patagonia®. My licensing processes have been followed by leaders around the world, and I was recognized as the "Greatest Thinker of 2012" and one of the "Top 50 Moms in Podcasting" for my long-running show, SweetLife® Entrepreneur.
All program names are trademarked. License To Scale™, The 7 Levers of Licensing™, The Amplify ROI Pricing Formula™, The Licensing Offer Plan™, The 5 Leading Licensing Models™, The Content Licensing Roadmap™, and Offer Engineer™ are proprietary frameworks owned by The SweetLife Company®.
Copyright © 2025 The SweetLife Company®. All Rights Reserved.
5 proven licensing offer models. No theory - just what actually works.
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The Licensing Starter Guide
