About The SweetLife® Company
We didn't enter this space.
We created it.
We didn't enter this space
we created it.
The world's first and only specialty consulting firm exclusively dedicated to helping experts scale through content licensing.
Founded 2012. Boulder, Colorado.
The world's first and only specialty consulting firm exclusively dedicated to helping experts scale through content licensing. Founded 2012. Boulder, Colorado.
We wrote the playbook on Licensing. Literally.
Who we are
The SweetLife® Company is the first and only specialty consulting firm in the world exclusively dedicated to helping subject matter experts, coaches, consultants, speakers, and authors scale their businesses through content licensing.
Founded in 2012 and headquartered in Boulder, Colorado, we didn't just enter this space — we created it. For nearly two decades, we've been the go-to name when the conversation turns to licensing.
What We do
We help experts package, license, and scale their intellectual property.
We help established experts license their content to companies, universities, nonprofits, and organizations — in the U.S. and across the globe. Our clients' content has been licensed in 13+ countries, supporting thousands of companies in building models that expand reach and grow revenue without adding more hours.
Founder April Beach created the Content Licensing Roadmap™ — the world's first systematic methodology for expert content licensing — and has literally written the playbook on this model.
business with impact
Growing your business and changing the world.
The SweetLife® Company is a for-profit, impact-based company. Percentages of our proceeds go directly to organizations making a difference — environmentally and humanitarily.
When clients invest in our programs, they're not just growing their businesses — they're joining us in contributing to positive impacts around the world.
5 proven licensing offer models. No theory - just what actually works.
Get your guide today!
The Licensing Starter Guide
