Stop Competing & Start Leading
Licensing allows you to sell your course, training, method, system, or process to other companies in bulk. When you do, you're not launching new products, learning complex funnels, split-testing ads, creating reels, or writing sales pages.
You package your content, deliver it digitally to another company, and they handle everything from there — the CRM, the delivery, the customer relationship. You focus on what you do best: creating the content.
That's what content licensing is. Instead of selling one course to one person at a time, you sell your training to companies, universities, associations, and organizations that already serve the audience your work was built for. They pay you for the right to use it, deliver it to their people, and support it on their end.
You get paid in bulk for your training materials. No social grind. No constant hustle. One licensing agreement can replace months of launches — and often outlasts them.
It's a different business model: built on leverage instead of volume, long-term contracts instead of short-term campaigns, and intellectual property instead of personal bandwidth. It's the revenue stream that changes how your business — and your life — actually work.
"We took our $500 marketing course and closed 3 licensing deals for $12K each within weeks of working with April"
"I turned my $6K workshop into a full licensing offer and sold it to a company for $298K."
- Lauren s.
- Cheryl j.
Why Licensing Is the Fastest Way to Scale
Licensing is the ultimate growth path. You’ve worked hard to create your content, programs, and methods. Now imagine other businesses selling and distributing them for you! Instead of competing in a crowded market, you get to step into a whole new arena—one where your expertise can reach a larger audience without the extra work.
Imagine your courses, methods, or content being used by organizations around the world—all without you needing to do more than you already have. That’s the power of licensing.
Make Money on What You've Created:
- Sit back while other companies market, promote, and sell your programs for you.
- Make money on the great trainings you've already built.
Increase Profit:
- Go from selling 1-1 to bulk for exponentially more than you're currently charging.
- Create various licensing offers from one piece of content for multiple revenue streams.
Stay In Control:
- Maintain ownership of your intellectual property.
- Create the rules of who can use it, when, where, and how.
Expand Thought Leadership:
- Others promote your content under your name and build your brand for you.
- Become a recognized thought leader and work on passion projects while your content keeps growing.
Work Smarter, Not Harder:
- Let others take on the work of marketing, selling and distributing.
- Expand your reach and enter new markets without doing the work.
About License To Scale Live
The License To Scale™ Live is a 2-day intensive, hands-on program designed to help established business owners, thought leaders, and content creators take their business to the next level by creating a scalable, profitable licensing model.
Over the span of 2 days, we’ll walk you through how to turn your intellectual property, courses, training, and other content into a revenue-generating licensing offer that others can use—while you keep control of your work.
You’ll learn how to design, package, and price your very first licensing offer, transforming your content into a highly sought-after asset that businesses and organizations are eager to purchase. Plus, you’ll benefit from personalized consulting and strategic feedback every step of the way.
This isn’t just a course; License to Scale™ Live is curated with INSTANT coaching and done with you work timE, to ensure you finish and never get stuck.
who is this for?
The License To Scale™ Live Course is specifically designed for:
- Entrepreneurs, coaches, consultants, and thought leaders who have content, frameworks, trainings, courses, services, processes, or methods that deliver results.
- Those ready for your next business and life level, who are serious about creating a future that opens up time, opportunity, significance, and freedom on your terms.
- Busy leaders with current thriving companies, who want valuable results in only 2.5 hours a week
- Founders who are ready to move beyond social marketing and launches and want to expand the reach of their work into companies, universities, organizations and other industries.
Rise above the consulting and coaching industry. Stop wasting time on exhaustive launches, and marketing. Expand your trainings into new markets to help more people, companies, and other business owners.
What They Say
- Jimi Gibson
"April is so warm and generous with her feedback and attention to your specific situation that you feel like you are sitting around her living room with a cup of tea, hearing something that could change your life. The month of sessions was a good amount of time to immerse yourself at a comfortable pace."
- Monica Flores
"To join for sure! The schedule is very doable even for somebody working full time (like me), the sessions are full of info without them being overwhelming. And the group is small so it is easy to feel part of it."
- Brian Mayoral
"Licensing will give you the time leverage to deliver for clients even when you are not physically there. April knows what she is doing and is the go-to person for licensing!"
Our schedule is designed for busy CEOs with limited time.
Dates & Times:
All events will be held online and recorded, with replays dropping the same day so you never have to wait.
- 10:00–10:30 — Orientation
- 10:30–11:30 — Session 1: Create your licensing plan
- 11:30–12:00 — Plan Q&A
- 12:00–12:30 — Lunch
- 12:30–2:00 — Session 2: Design your licensing product
- 2:00–2:15 — Break
- 2:15–3:15 — Product Q&A
- 3:15-4:30 — Co-Working: Done-With-You + Open Q&A
- 8:00–9:00 PM — bonus Twilight Hour
- 10:00–10:30 — Opening: Day 1 Recap + Check-In
- 10:30–11:30 — Session 3: Package your licensing offer
- 11:30–12:00 — Package Q&A
- 12:00–12:30 — Lunch
- 12:30–2:30 — Session 4: Price your licensing offer
- 2:30–3:00 — Price Q&A
- 3:00–3:15 — Break
- 3:15–4:30 — Implementation
- Tuesday, October 20⋅12:00pm – 2:00pm EST
All times Eastern
You’ll walk away with your first licensing offer planned, priced and ready to sell.
What You Can Expect In This Live License To Scale Online Accelerator
When you join the License To Scale™ Live Licensing TRAINING, you CREATE you entire licensing offer in 2 days. done. ready to sell
- Clear Licensing Strategy: In the first hour you'll have a mapped-out strategy for integrating licensing into your business, including the exact steps needed to make it profitable. This first step is all about considering your options and helping you make decisions!
- Expert Frameworks and Tools: Access proprietary licensing templates, checklist, and pricing calculators to guide you through each stage of creating and pricing your offer.
- Personalized Consulting: You won't be doing this alone. Each week includes feedback to ensure your licensing model is custom-tailored to your business and goals.
- A Fully-Packaged Licensing Offer: By the end of the program, You'll have your first licensing offer planned, priced, and ready to sell.
- Immediate Implementation: You won't have to wait months to see results. Our accelerator is designed so that you can begin implementing your licensing strategy right away.
"I’ve had the privilege of working with April in my business and as a client. April’s knowledge and strategic guidance are unparalleled. What truly sets April apart is her deep understanding of what it takes to create high-value programs and licensing offers that align with your goals, personally and professionally. I highly suggest working with April if you’d like her magic touch in your overall business strategy."
- Julie Chenell
License To Scale™ Live
Learning Pathway
Session 1
Create Your Licensing Plan
- Introduction to the licensing model: What it is and why it works
- Mapping out your future with licensing, strategic goal setting, offer assessment and action planning
- Find your perfect buyers for licensing and identify opportunities you might be missing
- Strategy to align licensing with your business, profit and thought leadership goals
Live QA & "Done-With-You Time" Built In
Session 2
Create Your Licensing Offer
- Learn the five most common types of licensing offers
- Access our licensing model frameworks ranging from simple offers, to train the trainer formats, hybrid offers with consulting and certifications.
- Create a custom licensing offer tailored to your business
- Organize and structure your content for easy distribution
- Receive our licensing offer templates and checklists to streamline the process
- Design quick-sell licensing offers for rapid revenue growth
Live QA & "Done-With-You Time" Built In
- Create your rules of licensing to protect your content and stay in control
- Learn the 7 Levers of Licensing™ and how they affect your brand, thought leadership, scalability and pricing
- Answer the most important questions including branding, where your content lives, how many people can access it, and more...
- Access our Licensing Offer Plan™ template and build your custom plan
Live QA & "Done-With-You Time" Built In
Session 3
Packaging & Protection
Session 4
Pricing Your Offer
- Price your offer for maximum profit using our Amplify ROI Pricing Formula™
- Access all of our pricing calculators!
- Learn to assess your operational costs and know how to mark them up
- Understand bulk pricing and if it's for you
- Learn how to price correctly based on different industries
- Set your fees for quick sells to enterprise offers
Live QA & "Done-With-You Time" Built In
You'll Also Receive
Tools designed to fast-track your success:
- Proprietary Pricing Calculators: Access the ONLY pricing calculator for content licensing. Plus, our proprietary pricing process to confidently and accurately price any licensing offer to sell into any industry. ($5000 value)
- Training: How To Create Affiliates or Sales Commission Teams: Learn the best practices for building strategic partnerships that help you sell your licensing offers and exactly what commissions to pay them. ($2000 value)
- Lifetime Access to Licensing Frameworks: Continue to use the licensing templates, checklists, and strategies provided in the accelerator for future licensing offers.
- Licensing Action Plan™ 1-Pager Template you can use multiple times to build more licensing offers ($1000 value)
- 1 year access to our licensing portal where all of our recordings and worksheets are housed, so that you can come back whenever you want to keep winning with licensing.
VIP Bonuses
- Booked within 90 days of the event.
Outreach Scripts (18+ pages) - Value: $497
- Warm and cold outreach email templates and social DMs. Casual and formal tones, long and short versions, aligned with your brand.
- Find the buyers most likely to license your program.
- A surprise gift will arrive by mail.
- Bring a team member with you to all course activities
Bonuses For Everyone
- The go to training since 2008 on how to deliver a guaranteed transformation to your clients. Includes access to the Transformational Program Design System.
- Mini Training: How to turn what you already teach into a named method and framework you can license.
- Training & System: Who to look for, what to expect from them, and how to pay them.
- A licensing specific prompt and tool that shows you where Ai can add value and longevity to your program.
- Call April anytime! An Ai assistant built to work through License To Scale™ with you.
- Extra Day: One week after the event. Bring what you started over the two days and we'll keep building it together.
- Every recording and Q&A replay from the event.
Why This Is a Game-Changer
First of all - you asked for it! After countless requests for a fast track option with support, I created the Licensing Live Course
This isn’t another course—it’s a hands-on live coaching program that opens up new revenue streams, helps you break free from the traditional work-for-hire model, and turns your content into a high-value asset that others will pay you to use.
Whether you’re licensing to small businesses, other coaches, large organizations, or universities, this accelerator will position you to dominate your industry and scale faster than you ever thought possible.
Licensing is the future of scaling, and this program is your fast-track to passive, high-profit growth.
The Expert Licensing Playbook
Free instructional video + worksheet
Learn more about what's inside Amplify™
Join the next Live Licensing Q&A
July 22nd, 3:00PM ET
Bring your licensing questions and get real answers live. This is a no-pitch, no-fluff session designed for experts who are curious about building a licensing business and want clarity on exactly where to start.
